COVERGIRL

Description

Covergirl/Coty, Inc partnered up with 1Rockwell to develop an all new virtual try-on experience (VTO) for their consumers. Thanks to augmented reality, discovering your fav lipstick, blush or foundation shade online has never been easier. Virtual try-on leverages AI & AR technology allowing an online user to “try-on” a makeup product using any device equipped with a camera. With the assimilation of virtual try on to covergirl.com, consumers can try on the latest and greatest products from the comfort of their home.